There are a great deal of different ways to implement a new text marketing plan into your business, however taking a subtle approach really seems to pay off. Many companies take on a mobile marketing plan with the intention to get aggressive with their advertising, and sure, this is one direction to go in – for some businesses it may work well – but more often companies are discovering that it’s the little things that count. Not everything is about a sale, but certain clever tactics will eventually lead in that direction. Let’s take a look at some examples of straying from the beaten path in your text marketing campaign.
Offer do-it-yourself advice. People love to be in control, and most people take a lot of satisfaction from accomplishing projects on their own. This works particularly well in the retail industry, in addition to the service industry. If you own or manage hardware store, provide your customers with “how-to” tips, such as how to choose the right paint primer, or how to calculate square footage for a new carpet.
If you provide a pest control service, you can send messages regarding identification of specific pests, what attracts them, and how to prevent them. People will find information like this valuable, and although you aren’t selling them something directly, the next time they find pests in their home, there is no doubt they will remember your service.
This approach allows a business owner to get creative with their text marketing campaigns, and the most effective way to go about it is to integrate helpful tip messages with promotional messages. A retail store can provide style advice, so can a hair salon. A flower shop can provide pruning techniques via text message, or seasonal flower identification and advice. A landscaping company can also take the same approach, this way – when a customer finds themselves in need of tree trimmer, they will know exactly who to call.
Offering tips or advice in your text marketing campaign is a friendly way to make your customers and clients know that you are on their level, and you are looking out for their best interests above all else. Self-help and education is often the entire reason a new customer will opt-in to your text message marketing campaign in the first place. As much as your company aims to connect with consumers, consumers seek that connection – and this is what makes text marketing so incredibly effective.
With spring upon us, and summer soon to follow – the timing is perfect for so many industries to take advantage of this technique. Think about it, spring cleaning is here, and it is time to update the garden for family gatherings, BBQ’s and outdoor fun.
Offer do-it-yourself advice. People love to be in control, and most people take a lot of satisfaction from accomplishing projects on their own. This works particularly well in the retail industry, in addition to the service industry. If you own or manage hardware store, provide your customers with “how-to” tips, such as how to choose the right paint primer, or how to calculate square footage for a new carpet.
If you provide a pest control service, you can send messages regarding identification of specific pests, what attracts them, and how to prevent them. People will find information like this valuable, and although you aren’t selling them something directly, the next time they find pests in their home, there is no doubt they will remember your service.
This approach allows a business owner to get creative with their text marketing campaigns, and the most effective way to go about it is to integrate helpful tip messages with promotional messages. A retail store can provide style advice, so can a hair salon. A flower shop can provide pruning techniques via text message, or seasonal flower identification and advice. A landscaping company can also take the same approach, this way – when a customer finds themselves in need of tree trimmer, they will know exactly who to call.
Offering tips or advice in your text marketing campaign is a friendly way to make your customers and clients know that you are on their level, and you are looking out for their best interests above all else. Self-help and education is often the entire reason a new customer will opt-in to your text message marketing campaign in the first place. As much as your company aims to connect with consumers, consumers seek that connection – and this is what makes text marketing so incredibly effective.
With spring upon us, and summer soon to follow – the timing is perfect for so many industries to take advantage of this technique. Think about it, spring cleaning is here, and it is time to update the garden for family gatherings, BBQ’s and outdoor fun.
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