Tuesday 18 September 2012

Social Fuse to Sky Rocket

Once company out there that needs to buckle their seatbelt is Social Fuse, because they are about to skyrocket. The mobile marketing industry can be complicated, however these guys know how to break it down, simplify, and educate – and this is what stands them apart from the others. A lot of these companies have busy sites, cluttered with “claim-to-fame” logos and flashy advertisements. Social Fuse has a streamlined web design - they seem to have found the balance between informative, yet visually appealing. The use of video explanations is very effective, providing users with interactive explanations of how their business works, and how it can be applied to different industries.


Text message marketing is on a steady rise. The technology is simple and easy to apply to nearly any sort of business – large or small. Everyone uses a cell phone, and most users own a Smartphone nowadays. Consumers are always on the move, and mobile expectations get higher and higher. People like to have information at their fingertips, and they appreciate a short, clear message.


Text messaging is easily the most popular form of communication now, instantaneous and personal. If people are communicating via text between friends and family on a regular basis, why not use this method to convey a marketing message? It is important to bridge the gap between business and consumer – especially considering the customer voluntarily opts to receive messages to begin with!


SMS Marketing is the perfect technology to allow businesses to personally market to their customers. Honestly, the sheer numbers and conversion rate is what attracted me to Text Marketing,” says Jake, one of the owners of Social Fuse, responding to what it is about this industry that inspired him pour his blood, sweat and tears into this project. The modest business owner plays a main role in the design of the site, functionality of the service, and customer connection. The company prides itself on the easy-to-use interface and stellar customer support. They make the text message marketing process clear to understand, and easy to apply – offering guidance, step-by-step instruction, and custom marketing material.


In many instances, these sort of companies throw statistics and samples on their homepage – but business owners are often turned off by lack of direction and left wondering, “where do I start?” To many, text messaging is easy – but using the technology to market can be confusing and overwhelming. Social Fuse addresses the first impression issue, and although you might find tidbits of statistics on their site, they scatter them accordingly – for emphasis. Another nice touch, is the QR Code generator function. What does the future look like for this business? Jake answers – “Social Fuse is constantly adapting to future trends. We pride ourselves and look forward to adding on and creating new technology for our customers.”